SERVICES / EXECUTIVE MEDIA TRAINING
PREPARE for your interview
the problem we solve
People often prepare for the message they want to deliver. Journalists and interviewers prepare for the answers they need to get.
through the work you avoid:
Answers that run long
Messages that get lost
Defensive reactions
Missed follow-ups
Over-explaining
Losing control of the interview
WHAT WE DO
MESSAGE CLARITY
Distill key points into focused, memorable messages.
TOUGH QUESTION PREP
Anticipate the hard questions and prepare answers that hold up.
ON-CAMERA PRACTICE
Realistic simulations help you stay calm, clear and in control.
STORY CONTROL
Learn how to pivot, bridge and bring the conversation back.
WHAT YOU LEAVE WITH
A sharper message
Clear priorities, proof points and quotable language.
The questions to expect
Likely questions, vulnerabilities and difficult lines of inquiry.
Real practice
Interview simulation with direct coaching and feedback.
A preparation brief
A concise guide capturing messages, risks, responses and recommendations.
WHY WORK WITH SHANNON
Former CNN National Correspondent.
Thousands of live and taped interviews.
Decades on the other side of the questions.
— SHANNON TRAVIS
who this is for
CEOs &
EXECUTIVES
Major interviews, announcements, crises or public moments
PUBLIC FIGURES
Press appearances, public scrutiny and reputation-sensitive interviews
SPOKESPEOPLE
Broadcast, digital and live media appearances
FOUNDERS &
SUBJECT-MATTER
EXPERTS
Turning expertise into clear, confident, quotable answers
NONPROFIT,
ASSOCIATION &
PUBLIC-AFFAIRS
LEADERS
Mission, policy and stakeholder-facing interviews
Also available for communications teams preparing leaders and spokespeople across an organization.
BRING US IN WHEN
A major interview, launch or announcement is coming up.
The topics are sensitive, complex or potentially controversial.
You need to handle tough questions without getting defensive.
Your message isn’t landing the way it should.
HOW THE ENGAGEMENT WORKS
02 — Map the Pressure Points
We identify likely questions, vulnerabilities, difficult angles and the places where the conversation could go off course.
03 —Sharpen the Message
We refine the core message, proof points and response strategy so your answers are clear, credible and resilient.
WAYS TO WORK TOGETHER
MOST COMMON ENGAGEMENT
Media Prep Session
$2,500
BEST FOR
A focused upcoming interview or appearance.
INCLUDES
90-minute preparation session · message review · likely-question prep · difficult-question coaching · delivery guidance
YOU LEAVE WITH
A sharper message, stronger answers and a clear plan for the interview.
SIGNATURE ENGAGEMENT
$5,000
BEST FOR
Executives, public figures and spokespeople preparing for consequential media exposure.
INCLUDES
Executive training engagement conducted across two sessions. Includes: message and vulnerability review · likely-question map · difficult-question strategy · interview simulations · playback and critique · performance coaching · customized Media Prep Brief · follow-up session
YOU LEAVE WITH
A repeatable framework for handling difficult questions with clarity and control.
Media Training + High Stakes Prep
From $12,500
DEEPER COACHING FOR HIGH-VISIBILITY, COMPLEX OR RECURRING INTERVIEW ENVIRONMENTS
BEST FOR
High-visibility interviews, launches, crises, leadership transitions or sustained media exposure.
INCLUDES
Everything in the Signature Engagement, plus deeper scenario planning · multiple simulations · adversarial questioning · expanded stakeholder / press risk review · advanced performance coaching · multiple sessions · senior advisory support
YOU LEAVE WITH
Greater command under pressure and a preparation system for a wider range of media situations.
Investments can be tailored to the scope, timeline and level of exposure.
Questions before we start?
FAQ
How do you tailor Media Prep to my interview?
Do you help with messaging too?
Why is on-camera practice important?
Can you prepare someone for hostile or adversarial questioning?
Can you train teams or multiple spokespeople?
Do you travel for on-site preparation?
Higher Glyphs Content Group
Narrative · Media · Interviews
Services
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Washington, D.C. / Working nationally