THE EXPERIENCE BEHIND THE WORK
Journalist.
Interviewer.
Researcher.
Strategist.
Builder.
For more than two decades, Shannon has worked in environments where the right question, the right interpretation and the right message can change what happens next.
As a national correspondent, that meant interviewing political leaders, policymakers, executives, experts and people living through consequential events.
Today, that experience becomes strategy — helping leaders, hosts and organizations understand what matters, communicate with greater clarity and build conversations people actually want to hear.
CHAPTER I
Journalism & The Interview
NATIONAL JOURNALISM — Awarded a National EMMY for CNN’s presidential election coverage. Reported across 47 states on politics, policy and the people it impacts.
PROFESSIONAL INTERVIEWING — Helping leaders and organizations navigate messaging, reputation, stakeholder understanding and high-stakes communication.
CHAPTER II
Research, Intelligence & Strategy
AUDITS & RESEARCH — Program audits, focus groups, surveys, one-on-one interviews, comparative research and major findings reports.
CASE STUDIES — Independent brand, SWOT and strategic-intelligence analysis case studies for various clients to understand how each organization was perceived and why that mattered.
STAKEHOLDER INTELLIGENCE — Understanding what people actually think before deciding what to say. Identifying the assumptions, contradictions and truths leaders need to see.
CHAPTER III
Communications, Media & Development
STRATEGIC COMMUNICATIONS — Original content creation, high-level strategic messaging, brand identity, reputation protection, brand-equity campaigns, creative vision, media campaigns and audience engagement strategy.
EXECUTIVE & MEDIA TRAINING — Preparing leaders for the interview that actually happens — across national media, high-stakes moments and challenging conversations with clarity and credibility.
ORIGINAL MEDIA DEVELOPMENT — Developing shows, editorial concepts and narrative formats that explore how money, status, trust, power, influence, opportunity and erasure take shape.
SELECTED WORK
BIDEN ADMINISTRATION U.S. INTERAGENCY COUNCIL ON HOMELESSNESS
Advised the Biden Administration agency on strategic imperatives and led work codifying processes and procedures.
Messaging initiatives for employee resource groups serving more than 10,000 employees worldwide.
Managed communications around cholesterol-lowering drug efforts for one of the world’s largest pharmaceutical companies.
Strategic initiatives for the Office of the Deputy Mayor, the Dept. of Employment Services, and the Department of Parks and Recreation.
For Walmart's philanthropy, provided communications leadership, regulatory-approval consulting, community outreach and brand management for a $20M+ charter school expansion over seven years.
Communications and stakeholder engagement supporting parks, programming and community initiatives.
For Friendship Public Schools, provided Strategic communications and brand leadership supporting public charter schools and student-success initiatives.
WHY HIGHER GLYPHS
Higher Glyphs brings together journalism, research, narrative
strategy and media craft to surface intelligence, sharpen narratives and shape consequential messages.
A strong interview can surface intelligence.
That intelligence can reshape a narrative.
A clearer narrative can sharpen a message.
The right message can change what people understand, believe or do.
THAT IS THE WORK.
THE APPROACH
Curiosity first.
Clarity next.
Then action.
The work begins by understanding what is actually happening - not what everyone assumes is happening.
That means asking better questions.
Listening for what is said and what is avoided. Testing competing explanations.
Identifying the language people use when they are not being coached. And finding the underlying story that connects the facts.
Only then does the strategy begin.
The most useful insight is often hiding in the answer nobody thought to follow-up on.
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