Friendship Public Charter School is one of the oldest minority-operated charter systems in the United States. Friendship educates over 5,000 students in over 15 schools across Washington DC, Baltimore and Baton Rouge, Louisiana. For this esteemed client, Higher Glyphs is executing a national campaign for its new school projects in Pine Bluff and Little Rock, Arkansas. Backed by The Walton Family Foundation - the philanthropic arm for the family that founded and runs Walmart - Friendship’s Arkansas projects are gaining critical attention with Higher Glyphs’ strategic branding and communications plan.
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Higher Glyphs produced two intro videos for Friendship Aspire Academy, an upbeat version & a traditional version.
Check the tradional version on Friendship's site!
Media Management: Higher Glyphs is creating and executing the earned and paid media plans for Friendship’s school projects in Arkansas. This involves garnering both local and national media attention.
Brand Supervision: Higher Glyphs supervises Friendship’s branding needs as it drives brand awareness for its Arkansas school projects.
Editorial Supervision and Communications: Higher Glyphs is managing all external communications functions for Friendship’s Arkansas school projects.
Website Design & Management: Higher Glyphs created the website for Friendship Aspire Academy www.friendshipaspire.com and manages the site.
Marketing Materials: Higher Glyphs manages all of Friendship Aspire Academy’s graphic design needs.
Relationship Building: Higher Glyphs is engaging the local Arkansas community to build impactful, lasting relationship and to positively impact enrollment and associations on behalf of Friendship’s projects in the state.
The Office of the Deputy Mayor for Greater Economic Opportunity and the Department of Employment Services.
Washington DC’s Office of the Deputy Mayor for Greater Economic Opportunity and Department of Employment Services each
service tens of thousands of Washingtonians. Each agency works with Higher Glyphs to further their brand awareness and
communications goals.
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Media Consulting: Higher Glyphs assists both DC government agencies with their earned and paid media strategies. This involves garnering both local and national media attention.
Editorial Advisement: Higher Glyphs advises both DC government agencies on editorial issues.
Good Works Awareness and Information Relay: Higher Glyphs assists both DC government agencies as each strives to relay information about innumerable good works and success stories, on behalf of Washington DC, to the public.
Website Design & Management: Higher Glyphs created the website for DMGEO’s events space and manages the site.
Marketing Materials: Higher Glyphs assists both agencies in their graphic design needs.
For North Carolina Central University - a historically-black university in the University of North Carolina system located in Durham - Higher Glyphs was hired to help the College of Arts & Sciences build upon the Department of Pharmaceutical Sciences' brand awareness.
Higher Glyphs entirely shot and edited a brand video that the university disseminated to its thousands of prospective students, alumni, donors and supporters. We even used drone videography to capture the expansive campus and to symbolize the expanse of the program itself.
Vertical Fields Capital is a national real estate development and investment firm. It focuses on acquiring, repositioning, renovating and operating self-storage facilities across the United States. The company, through affiliates, has acquired and built over 1-million square feet of storage. Vertical Fields hired Higher Glyphs to create its website, craft a content strategy plan, assist with Search Engine Optimization, acquire valuable domain name real estate and to perform reputation management for the company. Additionally, Higher Glyphs helped Vertical Fields raise its brand awareness, disseminate important information to the press, and establish a wide digital footprint.
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Brand Supervision: Higher Glyphs supervised Vertical Fields’ brand messaging strategy to drive brand awareness for the company as it courted investors.
Content Creation: Higher Glyphs created content aimed at various audiences for the company, including investors.
SEO/Domain Name Purchasing: Higher Glyphs helped Vertical Fields with its SEO strategy. We also brokered the deal that ultimately gave the company its current domain name.
Press Releases: Higher Glyphs created numerous news releases and distributed them to members of the press for Vertical Fields Capital.
Website Design: Higher Glyphs created the website for Vertical Fields Capital http://verticalfields.com and a personal site for its president.